Here’s how to gamify your eCommerce email marketing
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Here’s how to gamify your eCommerce email marketing

🌟 YOU’VE REACHED A NEW LEVEL! 🌟

Here’s how to gamify your ecom email marketing to…

🟢 Get more repeat customers

🟢 Get more 5-star reviews

🟢 Get more new referrals

🟢 And get more LTV

On repeat. Set it. Forget it. And profit. Here we go!

== THE THRESHOLDS ==

For this to work you will need to choose 4 money thresholds. Whatever makes sense for your brand and AOV. Example:

  1. $100 LTV
  2. $150 LTV
  3. $200 LTV
  4. $300+ LTV

TIP: Make your first level 2X your AOV

== THE SETUP ==

Remember: Set it. Forget it. And profit. Make your thresholds segmented flows inside Klaviyo. Example:

  1. Buyers who have spent more than $75 but less than $125

Do this for all 4 of your thresholds. CAUTION: Don’t let these segments cross over with any other flows.

== THE EMAILS ==

Each segment will be slightly different. But the flow is the same… The aim is to guide them from one level to the next. With or without a discount. Your choice.

Here’s an example template:

Subject Line: Holy level-up, {{ first_name }}!

Body Copy:

Feel good about yourself? You should! Because you’ve reached Level 1 on our “Favourite Best Shoppers” list. Best part…?

You only need $X of goodies to reach Level 2.

(Optional Discount)

[CTA]

P.S. Your Level 2 prize is MAD!

[CTA]

Now… You COULD take just that email and plug it into your flows. Change it a little, and do very well. But we don’t want “very well”.

We want a full bank account.

And more customers.

And more reviews.

So we mix it up at each level. For example…

** Level 1 **

Email 1: As above. Discount if you want.

Email 2: Single reminder email

** Level 2 **

Email 1: Free gift on next purchase.

Email 2: Reminder - Ending soon

Email 3: Final Reminder

** Level 3 **

Here’s where we get some of those sweet, sweet referrals…

Email 1: VIP Special! $X for you and 3 friends - Limited time only

Email 2: Reminder - Ending soon

Email 3: Final Reminder

** Level 4 **

Here’s where we switch it up a bit more and get that good UGC… Email 1 Example:

“Oh. My. God. You’re at Level 4!

You’re one of the Top 0.1% of “Best Customers Ever!” and we want to celebrate you!

We’ve got a gift valued at $X waiting for you.

Send a video showing your love of BRANDX and we’ll send it!”

Make this huge. At least 1X AOV. Then continue on as before with the reminder/deadline emails…

== WHY THIS WORKS ==

Here’s why this almost always works: People naturally want to do more of what they are rewarded for. And they will almost always want to chase a goal. This quick little flow takes care of both of those triggers.

If you own an eCommerce brand doing $500,000 to $5,000,000 in revenue per year, and you want marketing that uses proven psychology and direct marketing principles to grow your revenue and profits…