🌟 YOU’VE REACHED A NEW LEVEL! 🌟
Here’s how to gamify your ecom email marketing to…
🟢 Get more repeat customers
🟢 Get more 5-star reviews
🟢 Get more new referrals
🟢 And get more LTV
On repeat. Set it. Forget it. And profit. Here we go!
== THE THRESHOLDS ==
For this to work you will need to choose 4 money thresholds. Whatever makes sense for your brand and AOV. Example:
- $100 LTV
- $150 LTV
- $200 LTV
- $300+ LTV
TIP: Make your first level 2X your AOV
== THE SETUP ==
Remember: Set it. Forget it. And profit. Make your thresholds segmented flows inside Klaviyo. Example:
- Buyers who have spent more than $75 but less than $125
Do this for all 4 of your thresholds. CAUTION: Don’t let these segments cross over with any other flows.
== THE EMAILS ==
Each segment will be slightly different. But the flow is the same… The aim is to guide them from one level to the next. With or without a discount. Your choice.
Here’s an example template:
Subject Line: Holy level-up, {{ first_name }}!
Body Copy:
Feel good about yourself? You should! Because you’ve reached Level 1 on our “Favourite Best Shoppers” list. Best part…?
You only need $X of goodies to reach Level 2.
(Optional Discount)
[CTA]
P.S. Your Level 2 prize is MAD!
[CTA]
Now… You COULD take just that email and plug it into your flows. Change it a little, and do very well. But we don’t want “very well”.
We want a full bank account.
And more customers.
And more reviews.
So we mix it up at each level. For example…
** Level 1 **
Email 1: As above. Discount if you want.
Email 2: Single reminder email
** Level 2 **
Email 1: Free gift on next purchase.
Email 2: Reminder - Ending soon
Email 3: Final Reminder
** Level 3 **
Here’s where we get some of those sweet, sweet referrals…
Email 1: VIP Special! $X for you and 3 friends - Limited time only
Email 2: Reminder - Ending soon
Email 3: Final Reminder
** Level 4 **
Here’s where we switch it up a bit more and get that good UGC… Email 1 Example:
“Oh. My. God. You’re at Level 4!
You’re one of the Top 0.1% of “Best Customers Ever!” and we want to celebrate you!
We’ve got a gift valued at $X waiting for you.
Send a video showing your love of BRANDX and we’ll send it!”
Make this huge. At least 1X AOV. Then continue on as before with the reminder/deadline emails…
== WHY THIS WORKS ==
Here’s why this almost always works: People naturally want to do more of what they are rewarded for. And they will almost always want to chase a goal. This quick little flow takes care of both of those triggers.
If you own an eCommerce brand doing $500,000 to $5,000,000 in revenue per year, and you want marketing that uses proven psychology and direct marketing principles to grow your revenue and profits…