Causation: Connecting instigator(s) to consequence(s)
- Accordingly
- And so as a result
- For that reason
- Because
- Since
- On account of
- Therefore
Chronology: Connecting things in time
- After
- While
- Afterwards
- Later
- Always
- Never
- At length
- Next
- During
- Now
- Earlier
- Once
- Following
- So far
- Immediately
- Sometimes
- Soon
- Then
- This time
- Until now
- When
- Whenever
Part/Whole - Connecting elements to make something bigger
- Additionally
- Finally
- Again
- First/firstly
- Also
- Further
- Next
- And, or, not
- Second, etc.
- Secondly, etc.
- As a result
- Too
- Besides
- In the first place
- Even more
- In the second place
Contrast - Connecting two things by focusing on their differences
- After all
- Despite
- Although
- However
- And yet
- On the other hand
- In contrast
- Otherwise
- Nevertheless
- At the same time
- Though
- But
- Yet
- Nonetheless
Example - Connecting a general idea to an instance of this idea
- For example
- To demonstrate
- e.g.
- For instance
- To illustrate
- Specifically
- That is
Importance - Connecting what is critical to what is less critical
- Chiefly
- Critically
- Primarily
- Most importantly
- Of less importance
Location - Connecting elements by where they’re placed in relation to each other
- Above
- Adjacent to
- Centrally
- Here
- Below
- Opposite to
- Beyond
- Neighboring on
- Wherever
- There
Similarity - Connecting things to suggest they’re alike
- Likewise
- In the same way
- By the same token
- In the same fashion
- Like
- Here
Clarification - Expanding on an element to make it understood
- i.e.
- That is
- To clarify
- To rephrase it
- To explain
- In other words
- Here’s why
- Let me explain
- This is why
Concession - Admit truth about an element
- Granted
- It’s true
- Naturally
- Of course
- To be sure
Conclusion - Signify the end of an element
- Finally
- Lastly
- To conclude
- In the end
- In conclusion
- The conclusion is
Intensification - Heighten the emphasis on an element
- In fact
- Indeed
- Of course
- Surely
- To repeat
- Undoubtedly
- Yes
- No
Purpose - Explain the reason for an element
- So that
- To this end
- To that end
- In order that
- For this purpose
Summary - Connect your final element/argument
- In brief
- In summary
- In sum
- In short
- To sum up
- In the end
- Wrapping it up
And now to wrap this up…
If you own an eCommerce brand doing $500,000 to $5,000,000 in revenue per year, and you want marketing that uses proven psychology and direct marketing principles to grow your revenue and profits…